Business name:
New Generation Engineering, a private partnership company (Business Name) registered under the number 76130, Located in Khartoum, Arkaweet, Albalabit Station, 3rd Floor, Office No. 301
Business structure and ownership: NGE is a limited liability partnership registered in Sudan. Its founder is group of engineers and investors. The company's main office is in Khartoum.
Products and Services:
The company offers engineering solutions and business development solutions, this includes software and hardware materials that helps in developing or upgrading current level of business efficiency.
NGE is concentrating on three main types of market segments. These include medical sector, government organizations and education sector. This is NGE's best types of organizations that have the greatest needs and/or the best capitalized of all our potential clients. By focusing on institutions such as these that have special needs, we believe we will be able to serve better our clients and produce a superior service that is more effective than other engineering firms. Globally, the engineering industry has been growing at a very fast rate for the past twenty years. According to the international Journals of engineering, the industry has averaged approximately 22% growth per year over the past five years. An analysis of the local market using the five forces of profitability indicates that the greatest opportunities at the moment is in new unique entrants to the local market who will want to capitalize on this high demand. Currently rivalry among different similar service provider in Sudan is relatively promising as much of the potential rivalry is absorbed by this high growth demand.
Most of similar service providers in Sudan are small offices or individuals providing un-guaranteed products or services that might be a problem itself instead of solving it. Although there is high demand of engineering services in Sudan, but most of clients look for the engineering service provider from out of Sudan where they offer guarantee and after sale services with high price.
Currently in Sudan we don't have real competitors, our most serious competitors are coming from out Sudan such as Indian companies specially those companies have regional offices in Middle East, Small-size local companies and individuals. These companies affect us most of their higher resources and relationships but not experience or knowledge.
Companies usually enter into contracts with engineering service provider based on their reputation of professionalism and quality of services rendered in the past. This reputation is difficult to obtain by new firms unless its personnel bring it with them from previous or outside companies, NGE plans to apply its owners past experience in addition to well-maintained marketing plan keeping in mind the factor of price, commitment and scope to win acceptance and form contracts.
